Escape rooms have taken the world by storm, popping up in most cities as a fun activity you can do with your friends, family and colleagues. What you may not have noticed though, is that most rooms are designed more for individual gameplay than the group.
While watching the camera feed of your escape games, does it ever seem like certain players in a group tend to be solving all the puzzles while others do little but stand around and watch?
This might not be because the spectators just came along for the ride.
It’s possible that the idle players really want to participate in the fun but simply don’t know what they’re supposed to be doing or don’t have the right skillsets to solve the challenges before them.
Before you assume the groups that book your rooms typically have a few enthusiastic players balanced out by several who aren’t really into the game, take a look at how your puzzles are designed and make sure you’ve created a well-rounded series of tasks that encourages teamwork.
Continue reading »Escape Room Design: Designing for the Group Over the Individual
March 8, 2017
Your goal is to design the most fun, challenging, immersive escape room game in your area.
Or, heck – no reason to limit yourself . . . you want to design the best escape game in the world!
To do that, you need great puzzles.
You need puzzles that will challenge your customers, but which will also be fun and just the right amount of difficult to make them enjoy solving them without getting angry or frustrated.
The puzzle ideas in Nowescape’s blog, 101 Best Escape Room Puzzle Ideas, helped you get started. Now we’ve compiled another list to spark your imagination and help get you on the path to success.
Remember, you don’t want to just copy these ideas exactly as they are. If everyone used the same puzzle ideas in their room escapes, customers would get bored pretty quickly.
Take these ideas and give them your own unique spin. Your customers will appreciate it, and your revenue will reflect it!
Let’s get started!
Continue reading »100 More Great Escape Room Puzzle Ideas
January 16, 2017
Do the images you use to promote your escape room inspire delight?
Do your escape room photographs kindle the imagination?
When potential customers see the photos on your website, are they dying to book a game and explore the mysteries you’ve hinted at?
In this guest blog from escape room photography expert Ilya Nodia, you’ll see examples of room escape promotional photographs that do exactly that and learn Ilya’s four essential rules to creating your own spectacular marketing images.
Read on to discover the secrets behind escape room photographs that will sell your games for you.
Continue reading »I Shot 500+ Professional Escape Room Photos. This is What I Learned
December 12, 2016
First impressions are key – in life and in business.
For businesses today, that first impression is formed the moment a person looks at your website.
What is your potential customer’s first impression of your business?
Does this sound familiar?
You’ve opened you doors, and the local news outlets have done stories on your new business.
You’re getting good reviews from people who have experienced your room, so word-of-mouth traffic is good.
But you’re still not getting the online bookings you had been hoping for.
If this sounds like your experience, it’s time to analyze the effectiveness of your website.
Read on to find out how to design a website that makes a great first impression.
Continue reading »4-Point Checklist: Escape Room Website Design
November 23, 2016
As an escape room operator, you wear many hats.
You’re a showman and an entertainer. You’re also a marketer, a handyman, a customer service representative, an employer, a bookkeeper, and more!
Chances are, you don’t have training in every aspect of each of these roles.
One area you may find particularly challenging is marketing your escape room.
Sure you’ve got a website set up and you’re posting some things on social media, but when talk turns to SEO techniques and digital marketing strategies, you start feeling like maybe you’re in over your head.
In this guest post, Elliott Bailey, owner and operator of Heist Escape Party and self-proclaimed “tech head,” makes developing an effective online presence easy to understand.
If you’ve been wondering how to increase traffic to your website, this is the step-by-step escape room marketing tutorial for you.
Continue reading »SEO Tools for Escape Room Owners: Solving the Digital Marketing Puzzle
October 19, 2016
What does it take to open an escape room business?
What are the challenges you’ll face?
What are the sacrifices you’ll have to make?
How long will it take for you to stop feeling like you’re “new to the business” and start feeling like you’re a pro?
No matter where you are in the world, starting a business is a scary proposition.
Do you have the courage to follow your dreams?
What if we could show you how other people have done it – and succeeded?
There’s nothing better than a success story to remind you of what you’re capable of!
Continue reading »How I Built a Successful Escape Room Business in Less Than a Year
September 7, 2016
All great escape rooms have certain things in common.
Do you know what they are?
The fact is, anyone can open an escape room.
But not everyone opens a truly great escape room.
What’s the secret?
How can you take your escape room business to the next level?
Continue reading »18 Essential Strategies for Creating a Great Escape Room
August 9, 2016
What if every person who played your escape room became your most convincing salesperson?
Can you imagine having an entire army of salespeople sending business your way – all without paying them a cent?
Guess what. By following a few simple rules, that’s exactly what you’ll have.
How exactly does that work?
Continue reading »6 Steps for Earning Best Escape Room Reviews
July 19, 2016
Claustrophobia operates more than 150 escape rooms united under one brand, making it the largest escape room franchise chain in the world.
The company was founded in Moscow in 2013, and in three short years, it has expanded into more than 50 cities around the globe.
Nowescape is pleased to present this interview with one of Claustrophobia’s founders, Bogdan Kravtsov.
Continue reading »How We Opened 150 Rooms: Largest Escape Room Franchise Founder’s Story
June 21, 2016
You’ve played a few escape games, and you’re hooked.
You think, “the only thing better than playing escape games would be building my own!”
Guess what – you’re not alone!
Almost every escape room operator started his or her business because of a fantastic room escape experience.
But now that you know what you want to do, where do you start?
The answer to that question is right here.
This 22-step guide will take you through the entire process – from the initial idea to your first profits.
Continue reading »How to Open Your Own Escape Room: A Simple 22-step Guide
June 2, 2016