Is the escape room market in your area ready for a fresh and exciting new format?
Consumers have proven that they are willing to pay a premium for truly one-of-a-kind experiences.
As the escape room audience becomes more sophisticated, escape room owners everywhere are seeking out more creative ways to provide unique immersive experiences.
Now is a prime time to step up your game and offer something nobody in your city has seen before.
Of course, I’m talking about virtual reality (VR).
VR has been the subject of science fiction for decades, but it’s not fiction any longer!
Advances in computer science have resulted in remarkable VR capabilities just when the public can’t seem to get enough immersive entertainment.
If the idea of adding VR technology to your escape room business fills you with an overwhelming sense of possibility, this article is for you.
January 27, 2018Design
Live escape rooms are becoming more and more popular as people hear about them, try them, and share their experiences with their friends.
This is great news for escape game operators.
It’s also great news for escape game fans.
It means everyone in the business is scrambling to design better rooms – more challenging rooms, more immersive rooms, more surprising rooms.
A set of great puzzles is no longer the most important aspect of escape room design (it’s important, but now there are other features you need to focus on, too).
Now players want higher quality sets and props, special effects, and other features that add emotional impact to the experience.
In this guest blog from music composer and sound designer Jan Baumann, you’ll learn how important sound is to your room escape scenarios and how to develop a soundtrack that enhances your room’s entertainment value and success.
Tags: guest blog
October 10, 2017Design
The secret to delighting guests = integrating fresh, fun, challenging puzzles into a compelling story.
You know that already.
But what happens when other entrepreneurs open up escape game businesses nearby, and they know that secret too?
Well, you can keep going, hoping your customer service, competitive prices, and positive reviews keep you in the black. And they’re doing just that for many escape game owners.
Or you can look at where the industry is headed and pioneer something nobody in your town or metro area has even thought of yet!
How is the immersive entertainment industry evolving, and how can you get ahead of the curve?
Keep reading and get ready for the future of escape rooms!
September 10, 2017Design
Do your escape room puzzles keep your customers on their toes?
Do they result in huge, delighted “a-ha” moments when they’re finally solved?
Do your escape room customers spend as much time laughing over missteps and cheering victories as they do pondering and strategizing?
No matter how new you are to the escape room business, you know that the quality of your puzzles is a critical factor in your success.
Fortunately, you probably got into the escape room business because you, yourself, love puzzles! So spending the extra time to make sure you’re providing your customers puzzles they’ll be delighted to solve is a no-brainer.
Want to make sure your escape room puzzles have the right ratio of challenge to success rate? This guest post by Rob Mesler, owner and operator of Escape IT in Columbus, Ohio, offers proven tips for creating great room escape puzzles.
Tags: guest blog
July 25, 2017Puzzles
Your goal is to design the most fun, challenging, immersive escape room game in your area.
Or, heck – no reason to limit yourself . . . you want to design the best escape game in the world!
To do that, you need great puzzles.
You need puzzles that will challenge your customers, but which will also be fun and just the right amount of difficult to make them enjoy solving them without getting angry or frustrated.
The puzzle ideas in Nowescape’s blog, 101 Best Escape Room Puzzle Ideas, helped you get started. Now we’ve compiled another list to spark your imagination and help get you on the path to success.
Remember, you don’t want to just copy these ideas exactly as they are. If everyone used the same puzzle ideas in their room escapes, customers would get bored pretty quickly.
Take these ideas and give them your own unique spin. Your customers will appreciate it, and your revenue will reflect it!
Let’s get started!
January 16, 2017Puzzles
Do the images you use to promote your escape room inspire delight?
Do your escape room photographs kindle the imagination?
When potential customers see the photos on your website, are they dying to book a game and explore the mysteries you’ve hinted at?
In this guest blog from escape room photography expert Ilya Nodia, you’ll see examples of room escape promotional photographs that do exactly that and learn Ilya’s four essential rules to creating your own spectacular marketing images.
Read on to discover the secrets behind escape room photographs that will sell your games for you.
Tags: guest blog
December 12, 2016Marketing
First impressions are key – in life and in business.
For businesses today, that first impression is formed the moment a person looks at your website.
What is your potential customer’s first impression of your business?
Does this sound familiar?
You’ve opened you doors, and the local news outlets have done stories on your new business.
You’re getting good reviews from people who have experienced your room, so word-of-mouth traffic is good.
But you’re still not getting the online bookings you had been hoping for.
If this sounds like your experience, it’s time to analyze the effectiveness of your website.
Read on to find out how to design a website that makes a great first impression.
November 23, 2016Marketing
As an escape room operator, you wear many hats.
You’re a showman and an entertainer. You’re also a marketer, a handyman, a customer service representative, an employer, a bookkeeper, and more!
Chances are, you don’t have training in every aspect of each of these roles.
One area you may find particularly challenging is marketing your escape room.
Sure you’ve got a website set up and you’re posting some things on social media, but when talk turns to SEO techniques and digital marketing strategies, you start feeling like maybe you’re in over your head.
In this guest post, Elliott Bailey, owner and operator of Heist Escape Party and self-proclaimed “tech head,” makes developing an effective online presence easy to understand.
If you’ve been wondering how to increase traffic to your website, this is the step-by-step escape room marketing tutorial for you.
Tags: guest blog
October 19, 2016Marketing
What does it take to open an escape room business?
What are the challenges you’ll face?
What are the sacrifices you’ll have to make?
How long will it take for you to stop feeling like you’re “new to the business” and start feeling like you’re a pro?
No matter where you are in the world, starting a business is a scary proposition.
Do you have the courage to follow your dreams?
What if we could show you how other people have done it – and succeeded?
There’s nothing better than a success story to remind you of what you’re capable of!
September 7, 2016Design, Marketing
All great escape rooms have certain things in common.
Do you know what they are?
The fact is, anyone can open an escape room.
But not everyone opens a truly great escape room.
What’s the secret?
How can you take your escape room business to the next level?
Tags: guest blog
August 9, 2016Design, Marketing, Puzzles