Do the images you use to promote your escape room inspire delight?
Do your escape room photographs kindle the imagination?
When potential customers see the photos on your website, are they dying to book a game and explore the mysteries you’ve hinted at?
In this guest blog from escape room photography expert Ilya Nodia, you’ll see examples of room escape promotional photographs that do exactly that and learn Ilya’s four essential rules to creating your own spectacular marketing images.
Read on to discover the secrets behind escape room photographs that will sell your games for you.
Tags: guest blog
December 12, 2016Marketing
First impressions are key – in life and in business.
For businesses today, that first impression is formed the moment a person looks at your website.
What is your potential customer’s first impression of your business?
Does this sound familiar?
You’ve opened you doors, and the local news outlets have done stories on your new business.
You’re getting good reviews from people who have experienced your room, so word-of-mouth traffic is good.
But you’re still not getting the online bookings you had been hoping for.
If this sounds like your experience, it’s time to analyze the effectiveness of your website.
Read on to find out how to design a website that makes a great first impression.
November 23, 2016Marketing
As an escape room operator, you wear many hats.
You’re a showman and an entertainer. You’re also a marketer, a handyman, a customer service representative, an employer, a bookkeeper, and more!
Chances are, you don’t have training in every aspect of each of these roles.
One area you may find particularly challenging is marketing your escape room.
Sure you’ve got a website set up and you’re posting some things on social media, but when talk turns to SEO techniques and digital marketing strategies, you start feeling like maybe you’re in over your head.
In this guest post, Elliott Bailey, owner and operator of Heist Escape Party and self-proclaimed “tech head,” makes developing an effective online presence easy to understand.
If you’ve been wondering how to increase traffic to your website, this is the step-by-step escape room marketing tutorial for you.
Tags: guest blog
October 19, 2016Marketing
What does it take to open an escape room business?
What are the challenges you’ll face?
What are the sacrifices you’ll have to make?
How long will it take for you to stop feeling like you’re “new to the business” and start feeling like you’re a pro?
No matter where you are in the world, starting a business is a scary proposition.
Do you have the courage to follow your dreams?
What if we could show you how other people have done it – and succeeded?
There’s nothing better than a success story to remind you of what you’re capable of!
September 7, 2016Design, Marketing
All great escape rooms have certain things in common.
Do you know what they are?
The fact is, anyone can open an escape room.
But not everyone opens a truly great escape room.
What’s the secret?
How can you take your escape room business to the next level?
Tags: guest blog
August 9, 2016Design, Marketing, Puzzles
What if every person who played your escape room became your most convincing salesperson?
Can you imagine having an entire army of salespeople sending business your way – all without paying them a cent?
Guess what. By following a few simple rules, that’s exactly what you’ll have.
How exactly does that work?
July 19, 2016Marketing
You’ve played a few escape games, and you’re hooked.
You think, “the only thing better than playing escape games would be building my own!”
Guess what – you’re not alone!
Almost every escape room operator started his or her business because of a fantastic room escape experience.
But now that you know what you want to do, where do you start?
The answer to that question is right here.
This 22-step guide will take you through the entire process – from the initial idea to your first profits.
Selling something people already know about is not easy.
Selling something people are just becoming aware of is even harder.
Selling something people have never heard of and often can’t begin to imagine is the difficult task escape room game operators face.
Escape room businesses must overcome distinct marketing challenges that don’t exist in other industries.
The escape room sales and marketing tips described here are designed to help you increase your visibility in your market and – ultimately – boost your bookings.
April 4, 2016Marketing, Sales