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Nowescape Blog: Escape Room Design: Designing for the Group Over the Individual

Escape Room Design: Designing for the Group Over the Individual

Escape rooms have taken the world by storm, popping up in most cities as a fun activity you can do with your friends, family and colleagues. What you may not have noticed though, is that most rooms are designed more for individual gameplay than the group.

While watching the camera feed of your escape games, does it ever seem like certain players in a group tend to be solving all the puzzles while others do little but stand around and watch?

This might not be because the spectators just came along for the ride.

It’s possible that the idle players really want to participate in the fun but simply don’t know what they’re supposed to be doing or don’t have the right skillsets to solve the challenges before them.

Before you assume the groups that book your rooms typically have a few enthusiastic players balanced out by several who aren’t really into the game, take a look at how your puzzles are designed and make sure you’ve created a well-rounded series of tasks that encourages teamwork.

Here’s how.

THE CURRENT TREND

The numbers vary, but some larger cities can have as many as hundreds of escape rooms. Whether or not this is something that is consistent two, three or even five years later remains to be seen, but what’s clear now is that it’s something most people have done at least once.

And of those players, a growing number decide to start their own escape room businesses. Escape room owners come from all walks of life—former technology professionals, haunted house owners, and even accountants are exploring and opening this new interactive business.

A common trait among some owners, however, is that more often than not, the game design that goes into their escape rooms is not informed by formal game design experience or training, directly impacting the quality of the experience their rooms offer.

THE RESULT

What happens is that most game designs interpret creating a game design as a template for inserting puzzles that challenge the mind, logic, spatial reasoning and what is at times frustrating to solve. A narrative is made and thought is given to pacing and progress, but the results are often hit or miss.

Design escape room puzzles that require teamwork

The easiest way to gate progress it to lock things—normally this would be a figure of speech but due to the frenzied proliferation of escape rooms around the world, you’ll find a lot of them default to actual locks. But that’s just one part of it.

Typically the game flow, or the sequence of events in which things happen, is very linear. If it’s not, players have so many things to do, they don’t know where to start. Solve a riddle to get some numbers to (despite no believable relevance to the theme) open a lock, which gives you another clue for your next lock. If you are lucky, it’ll be a combination lock and not need a key.

But above all, and the reason for my writing this, is the lack of regard for the group and not the individual. More often than not, players are left standing around if a particular puzzle isn’t their idea of fun while the enthusiast in the group has all the fun.

THE PROBLEM

When a group is in a linear room and is stuck on a particular cipher, riddle or logic puzzle, it’s basically an insurmountable wall until someone with the right aptitude (if you’re lucky) is able to solve it. Everyone has to wait.

Escape room design should get all players involved

Puzzles that can be solved by individuals neglect those who may want to participate in coming up with the solution but have a harder time understanding it. This kind of game design rewards the ambitious overachiever but not the rest of the group.

The lack of positive feedback can add up to a frustrating experience for some members of the group and create an unwillingness to attempt later puzzles simply because it’s not very fun to be reminded repeatedly that you’re not fast enough at solving them.

EXAMPLE: DESIGNING FOR THE INDIVIDUAL

The Puzzle

Players need to compare wine bottle labels with the countries they came from, figure out the missing country by referencing a journal entry containing various prices, and solve a math question to identify the odd one out.

Skills needed: A ton of math and logic

In this escape room puzzle example, Player A can solve the puzzle without Player B's help

In this scenario, Player A does not need Player B’s assistance to solve the puzzle, and Player B is left with nothing to do.

Player A: Awesome, I love math!
Person B: Oh. Uh well, I’m bad at math. I’ll just watch you do it.

Player A enthusiastically solves the puzzle while Player B either waits or tries to solve something else, despite not knowing where to look.

Tired of being unable to contribute, Player B resigns to the fact that Player A is more likely to be able to handle the game and takes less initiative.

EXAMPLE: DESIGNING FOR THE GROUP

The Puzzle

Players need to compare wine bottle labels with the countries they came from. The wine rack is behind a partially broken wall full of holes, and the only way to rotate the bottles is through crouching and reaching up.

To see the labels, the second person must stand normally and look through a smaller hole. Players must figure out the missing country by referencing a journal entry. The journal, however, is ripped and missing some pages, so someone must search the room to find it.

Skills: Teamwork, physical dexterity, math and logic.

In this room escape puzzle, both Player A and B must work together to solve the puzzle

This puzzle cannot be solved alone; both Player A and B must work together to get the clue.

Player A: Awesome, I love math!
Player B: Here are some journal pieces I found, and if you give me a second, I can reach up to rotate the bottles for you.

Player A enthusiastically solves the puzzle. Player B has no interest in thinking too hard but is still able to contribute through easy tasks that build up toward a common goal. Player B realizes there are certain parts of the game he or she is unable to help with, but there are plenty of activities that fall within his or her areas of expertise.

Players A and B celebrate together.

WHY DID THIS WORK?

An escape room experience (or any experience for that matter) is all about managing the experience of the user towards your intended outcome. Much like if you try a book of puzzles or a new mobile game, if you end up frustrated or fail repeatedly, you’ll be less inclined to continue onwards or try playing more.

Escape room puzzles that require teamwork are more popular and satisfying.

Now, in an escape room, players can’t stop and leave even if they want to, so they’re stuck in the conflict between knowing they paid for the time to be there and simply not knowing what to do or try. They fall into this loop of trying things with low expectations of positive feedback and having those expectations met again and again.

In the the Designing for the Group Example, while the end goal never changed, the design provided multiple opportunities for Player B to receive positive feedback:

  • The gathering of scattered journal pieces is a low difficulty task, but if related to the narrative is believable and allows for movement, progression and accomplishment upon seeing the finished page.
  • Having to reach up and rotate wine bottles without being able to see them is a physical activity—Player B doesn’t really need to think. Because there are multiple bottles that need to be rotated, both players are constantly communicating.
  • The cooperation between players in completing the overall puzzle means they can celebrate together, leading to better initiative as a whole due to the positive feedback and reward for working together.

Of course, this design doesn’t exist in reality, so there may be logistical challenges to overcome if you want to create a puzzle just like it. Conceptually though, it should paint a clear picture of how much more accessible a design could become beyond just ‘solve this one puzzle’.

WHY APPLY THIS TO YOUR OWN DESIGNS?

The reality of this sort of business is that every person is different. For anything else, a restaurant or toy store for example, consumers would simply select the products that suit them and leave. But for escape rooms, people don’t know what they can select in advance, and they can’t leave when they want.

Adapt your escape room puzzles to engage all players to earn better reviews and more word-of-mouth traffic

If you ignore this and just design a sequence of puzzles based on riddles and ciphers—or puzzles that are irrelevant to the theme (more of this in a future post!)—you are most likely going to watch (or you’ve already seen) your players milling about, congregating around those who may have an idea but aren’t sure, and examining every inch and every corner because everything else they’ve tried didn’t work and they’ve run out of options.

What you can do, however, is focus not on the puzzle, but on the tasks involved. Simple things like collecting related props, engaging in simple teamwork to manipulate objects, and requiring information to be passed from one room to another lead to easy wins and a sense of accomplishment for everyone involved.

Of course, you don’t want to make it too simple either. If players feel like a task has been purposely designed to give them something to do, you’ll have the reverse effect and make them unwilling to do all the tasks you set out for them. If the journal in the above example were split into 20 pieces, then it wouldn’t work so well.

IN CONCLUSION

Room escape puzzle design that caters to the group over the individual is the key to success.

To ensure that everyone who plays your escape game(s) feels both challenged and rewarded, you don’t need to overhaul your entire design. You can make simple changes, like taking a clue and splitting it up into pieces. If you do this, the types of people that can complete that puzzle widens significantly, and everyone can contribute alongside their friends together as a group.

A group that wins together stays together and will come back to play more.

 


 

ABOUT THE AUTHOR

Jeff Jang: Nowescape blog contributor and CEO and founder of Immersive TechJeff Jang is the CEO and founder of the design studio Immersive Tech, which specializes in escape room design and real world interactive experiences.

A graphic designer by education, he has spent the better part of the last decade designing and creating experiences for television series like Continuum, Heartland, movies like Spy Kids 4 and iconic franchises like Pac-Man.

If you’re looking for a high quality game design backed by industry experience and methodologies, visit his website ImmersiveTech.co for a custom quote today.

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March 8, 2017 Categorised in:

11 Comments

  • BRIAN HACKER says:

    I liked this post a lot. I agree with the dearth of game design experience in Escape Room Design.
    A few comments though about some of the specifics:
    The puzzle example went from 1 person to 2. While valuable, if a puzzle truly caps out at 2 people doing it, it isn’t that much more of a “team” puzzle.
    The technique of “scavenging” for pieces to solve a puzzle is widely-used and adds an element of “teamwork” but it also runs the risk (noted in this piece) of dumbing down the puzzle or making it considerably longer to solve.

    • Jeff Jang says:

      100% agree. I didn’t think too much into the example, and it was more to just show the act of including teamwork into what didn’t have any.

      I’m thinking of writing another one, but it’d go into designing opportunities to scale difficulty or involvement into the design beforehand. A not so great example like you noted is simply having more pieces in play, leading to the entire group finding them all the time.

  • Great article and great timing, I’m just preparing to open my business (1st timer) and am still designing some aspects. I will accept this information and try to incorporate more ‘team tasks’

  • Hi Jeff –

    Thank you for taking the time to share this concept. I work a full time plus job and decided to open an escape room, Extraordinary Escape Rooms, to supplement my income and eventually do it full time. Getting started was hard due to no one knowing what an escape room was in my area and woudl not rent to me. Two places I looked at never got back to me and then they opened an escape room a couple months later. I opened my first room in September, the second room in November and the third room last Saturday. I really have not advertised much as all rooms were not open. Business has been very slow as mostly word of mouth and facebook. It seems like everyone is doing Groupons where you offer you room at half price and then Groupon takes half of that half leaving you with $6 per person. Any advice on how I can market my rooms would be greatly appreciated. I don’t want to do Groupons but not sure how else to market and compete. I have my own discount I offer when people call asking if I am on group so I don’t lose out on the booking. Hope to hear from you and hope you will check out my website ExtraordinaryEscapeRooms.com and provide any feedback you can.

    • Jeff Jang says:

      Hi Niki,

      This isn’t formal advice but you could look into talking to nearby restaurants or businesses in general–you can offer discounts to them at your location and in exchange they can send players to you. Competing escape rooms should want to do this too as there are way more people than escape rooms–it helps everyone if they send business to each other.

      For your website, perhaps having more photos of people playing and going with a more exciting aesthetic? It’s a tad bland looking over it.

      Good luck!

    • Kristin Kroeger says:

      Hi Niki!

      You might find it helpful to review Nowescape’s blog on marketing your escape room, 21 Ways to Sell More Escape Room Games. This article contains a number of ideas for marketing your escape room, many of which are super easy and could be done today, if you wanted.

      Congratulations on getting your business going, and good luck!

      Kristin

  • Elliott B says:

    Fair, but Jeff your point’s still made. You could extend the puzzle to require a 3rd person in another room using the information, as it’s acquired. Or add a forth who manages a dexterity puzzle to keep the lights on making this whole thing doable etc…

    Great article mate.

  • “A group that wins together stays together and will come back to play more.” This is so important. It’s so boring for groups when they don’t play together. They won’t really like the escape room and the chance is very low they will come back to play again another round.

  • These are some great thoughts on how escape rooms can challenge both individuals and groups and help them all feel rewarded in the end. It’s important, I think, that these games encourage teamwork. It really can be a great opportunity for coworkers to open up to each other, build friends, and learn how to work together.

  • Vince Quest says:

    Jeff, this is a really great article. I totally agree that its really about a great group experience over an individual ‘carrying’ the team. Its much harder to design this way, but I do thing its going to be the key to repeat customers like Coen says. Thanks for sharing and props to the Nowescape team for creating such a great platform.

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