4 Essential Rules to Creating Great Escape Room Photos

I Shot 500+ Professional Escape Room Photos. This is What I Learned

Do the images you use to promote your escape room inspire delight?

Do your escape room photographs kindle the imagination?

When potential customers see the photos on your website, are they dying to book a game and explore the mysteries you’ve hinted at?

In this guest blog from escape room photography expert Ilya Nodia, you’ll see examples of room escape promotional photographs that do exactly that and learn Ilya’s four essential rules to creating your own spectacular marketing images.

Read on to discover the secrets behind escape room photographs that will sell your games for you.
Continue reading »I Shot 500+ Professional Escape Room Photos. This is What I Learned

December 12, 2016 4 Comments
4-Point Checklist: Escape Room Website Design

4-Point Checklist: Escape Room Website Design

First impressions are key – in life and in business.

For businesses today, that first impression is formed the moment a person looks at your website.

What is your potential customer’s first impression of your business?

Does this sound familiar?

You’ve opened you doors, and the local news outlets have done stories on your new business.
You’re getting good reviews from people who have experienced your room, so word-of-mouth traffic is good.
But you’re still not getting the online bookings you had been hoping for.

If this sounds like your experience, it’s time to analyze the effectiveness of your website.

Read on to find out how to design a website that makes a great first impression.

Continue reading »4-Point Checklist: Escape Room Website Design

November 23, 2016 1 Comment
How to Crack the ‘Google Puzzle’ and Get Found by Customers

SEO Tools for Escape Room Owners: Solving the Digital Marketing Puzzle

As an escape room operator, you wear many hats.

You’re a showman and an entertainer. You’re also a marketer, a handyman, a customer service representative, an employer, a bookkeeper, and more!

Chances are, you don’t have training in every aspect of each of these roles.

One area you may find particularly challenging is marketing your escape room.

Sure you’ve got a website set up and you’re posting some things on social media, but when talk turns to SEO techniques and digital marketing strategies, you start feeling like maybe you’re in over your head.

For more marketing ideas – many of which require no computer skills at all –
check out 21 Ways to Sell More Escape Room Games.

In this guest post, Elliott Bailey, owner and operator of Heist Escape Party and self-proclaimed “tech head,” makes developing an effective online presence easy to understand.

If you’ve been wondering how to increase traffic to your website, this is the step-by-step escape room marketing tutorial for you.

Continue reading »SEO Tools for Escape Room Owners: Solving the Digital Marketing Puzzle

October 19, 2016 3 Comments
How I Built a Successful Escape Room Business in Less Than a Year - NowEscape

How I Built a Successful Escape Room Business in Less Than a Year

What does it take to open an escape room business?

What are the challenges you’ll face?

What are the sacrifices you’ll have to make?

How long will it take for you to stop feeling like you’re “new to the business” and start feeling like you’re a pro?

No matter where you are in the world, starting a business is a scary proposition.

Do you have the courage to follow your dreams?

What if we could show you how other people have done it – and succeeded?

There’s nothing better than a success story to remind you of what you’re capable of!
Continue reading »How I Built a Successful Escape Room Business in Less Than a Year

September 7, 2016 Leave a comment
escape room franchise

How We Opened 150 Rooms: Largest Escape Room Franchise Founder’s Story

Claustrophobia operates more than 150 escape rooms united under one brand, making it the largest escape room franchise chain in the world.

The company was founded in Moscow in 2013, and in three short years, it has expanded into more than 50 cities around the globe.

Nowescape is pleased to present this interview with one of Claustrophobia’s founders, Bogdan Kravtsov.

Continue reading »How We Opened 150 Rooms: Largest Escape Room Franchise Founder’s Story

June 21, 2016 2 Comments
How to open your own Escape Room: Simple 22-step Guide

How to Open Your Own Escape Room: A Simple 22-step Guide

You’ve played a few escape games, and you’re hooked.

You think, “the only thing better than playing escape games would be building my own!”

Guess what – you’re not alone!

Almost every escape room operator started his or her business because of a fantastic room escape experience.

But now that you know what you want to do, where do you start?

The answer to that question is right here.

This 22-step guide will take you through the entire process – from the initial idea to your first profits.

Continue reading »How to Open Your Own Escape Room: A Simple 22-step Guide

June 2, 2016 11 Comments
Escape Room Design guru reveals 13 secretsm

Escape Room Design Guru Reveals 13 Secrets

There is not much information on how to design a good escape room available on the Internet.

Would you like to learn the secrets of escape room design from someone who has designed over 250 escape rooms worldwide?

In this guest blog post. Daniele Colombo, an entrepreneur who runs his own escape room design company, shares 13 secrets to designing “must-play” escape games that leave people eager to come back for more.

Want to learn the secrets to astonishing customers, as well as how to avoid common mistakes, from a top expert in the industry?

Read on.

Continue reading »Escape Room Design Guru Reveals 13 Secrets

May 15, 2016 10 Comments
Most Popular Escape Room Booking Systems

Most Popular Escape Room Booking Systems

Making the decision to open your own escape room is scary but exciting.

You have played other escape games and enjoyed them.

You’re full of creative ideas, and you know you can design a game that will delight your customers.

Of course, there are certain things you’re excited about and certain things you know you have to do but really would rather not have to think about.

Exciting things include writing a compelling script, designing puzzles, and seeing the room in your imagination come to life.

Not so exciting things include getting legal permits, signing paperwork, finding a suitable location, and selecting a booking system.

A booking system is something you know you need, but when you start to do Internet research, you feel kind of overwhelmed. Where do you start?

You can start right here.
Continue reading »Most Popular Escape Room Booking Systems

May 2, 2016 8 Comments