Live escape rooms are becoming more and more popular as people hear about them, try them, and share their experiences with their friends.
This is great news for escape game operators.
It’s also great news for escape game fans.
It means everyone in the business is scrambling to design better rooms – more challenging rooms, more immersive rooms, more surprising rooms.
A set of great puzzles is no longer the most important aspect of escape room design (it’s important, but now there are other features you need to focus on, too).
Now players want higher quality sets and props, special effects, and other features that add emotional impact to the experience.
In this guest blog from music composer and sound designer Jan Baumann, you’ll learn how important sound is to your room escape scenarios and how to develop a soundtrack that enhances your room’s entertainment value and success.
Continue reading »Escape Room Music: Adding Another Dimension to the Experience
October 10, 2017
Do your escape room puzzles keep your customers on their toes?
Do they result in huge, delighted “a-ha” moments when they’re finally solved?
Do your escape room customers spend as much time laughing over missteps and cheering victories as they do pondering and strategizing?
No matter how new you are to the escape room business, you know that the quality of your puzzles is a critical factor in your success.
Fortunately, you probably got into the escape room business because you, yourself, love puzzles! So spending the extra time to make sure you’re providing your customers puzzles they’ll be delighted to solve is a no-brainer.
Want to make sure your escape room puzzles have the right ratio of challenge to success rate? This guest post by Rob Mesler, owner and operator of Escape IT in Columbus, Ohio, offers proven tips for creating great room escape puzzles.
Continue reading »How to Create Great Escape Room Puzzles: 4 Strategies That Work
July 25, 2017
Do the images you use to promote your escape room inspire delight?
Do your escape room photographs kindle the imagination?
When potential customers see the photos on your website, are they dying to book a game and explore the mysteries you’ve hinted at?
In this guest blog from escape room photography expert Ilya Nodia, you’ll see examples of room escape promotional photographs that do exactly that and learn Ilya’s four essential rules to creating your own spectacular marketing images.
Read on to discover the secrets behind escape room photographs that will sell your games for you.
Continue reading »I Shot 500+ Professional Escape Room Photos. This is What I Learned
December 12, 2016
As an escape room operator, you wear many hats.
You’re a showman and an entertainer. You’re also a marketer, a handyman, a customer service representative, an employer, a bookkeeper, and more!
Chances are, you don’t have training in every aspect of each of these roles.
One area you may find particularly challenging is marketing your escape room.
Sure you’ve got a website set up and you’re posting some things on social media, but when talk turns to SEO techniques and digital marketing strategies, you start feeling like maybe you’re in over your head.
In this guest post, Elliott Bailey, owner and operator of Heist Escape Party and self-proclaimed “tech head,” makes developing an effective online presence easy to understand.
If you’ve been wondering how to increase traffic to your website, this is the step-by-step escape room marketing tutorial for you.
Continue reading »SEO Tools for Escape Room Owners: Solving the Digital Marketing Puzzle
October 19, 2016
All great escape rooms have certain things in common.
Do you know what they are?
The fact is, anyone can open an escape room.
But not everyone opens a truly great escape room.
What’s the secret?
How can you take your escape room business to the next level?
Continue reading »18 Essential Strategies for Creating a Great Escape Room
August 9, 2016
There is not much information on how to design a good escape room available on the Internet.
Would you like to learn the secrets of escape room design from someone who has designed over 250 escape rooms worldwide?
In this guest blog post. Daniele Colombo, an entrepreneur who runs his own escape room design company, shares 13 secrets to designing “must-play” escape games that leave people eager to come back for more.
Want to learn the secrets to astonishing customers, as well as how to avoid common mistakes, from a top expert in the industry?
Continue reading »Escape Room Design Guru Reveals 13 Secrets
May 15, 2016