Tag Archive: guest blog

How to Write an Escape Room Business Plan

Writing an Escape Room Business Plan: Getting Started

How do I write a business plan for my escape room?

Perhaps just as importantly, how do I make the business plan writing process less boring and overwhelming?

Because let’s face it, the process can be incredibly boring and overwhelming.

If writing a business plan were all fun and games, you would have done it yesterday.

Or weeks ago.

Or back when you were 20 and had all the energy of, well, a 20-year-old.

Because writing a business plan is such an intimidating task, a lot of people do the bare minimum … or skip it altogether.

I urge you not to do that.

Why?

Because you have a passion for escape games, one of the most fun activities on the planet.

And you’re inspired by the idea of bringing joy to others by sharing that passion.

Because opening your own escape room business is your dream, and you deserve every possible chance for success.

To make it happen though, you need a plan.

In this series, guest author and EscapeFront founder, Chris Hanson, will guide you through the process of creating your business plan from start to finish.

In this introductory article, you’ll learn how to do the prep work and develop a mindset and organizational system that will keep you on task and feeling confident throughout the entire process.

Continue reading »Writing an Escape Room Business Plan: Getting Started

June 16, 2018 Leave a comment
What You Need to Know About the GDPR for Escape Room Owners

What You Need to Know About the GDPR as an Escape Room Owner

The General Data Protection Regulation (GDPR) is coming.

Everybody knows it …

… or do they?

If you run escape rooms in Europe, you may be feeling a twinge of discomfort … as if you’re sure there’s a bit more you should be doing, but you’re not sure what.

Of course, that’s to be expected with any new legislation.

And, indeed, the creators and enactors of the GDPR are feeling the same way. They’re not sure how it’s really going to turn out.

In this guest post by Bill Parslow, Head of Content at Buzzshot, you’ll get a primer on what the GDPR is, how it impacts you as an escape room owner, and what you need to do to make sure you’re in compliance by 25 May.
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May 10, 2018 Leave a comment
Find out what it takes to open your own escape room from start to finish

Escape Room Blueprint – DIY Escape Room

What does it take to get started in the escape room industry today?

You may have heard things have changed.

You may have heard the market is saturated.

The first is true. The second cannot be proven.

In developed markets, escape adventures have become a regular entertainment format for everyone, like cinema, computer games, or sporting events.

People still go to the movies, buy computer games, and attend sporting events.

And people still flock to escape rooms.

The difference is, now they’re a more sophisticated audience.

They expect more from you. And they deserve more from you.

Escape rooms may not be “exotic” anymore, but they’re still increasing in popularity.

Your quest is to show them something new. To knock them off their feet. To create an experience they can’t stop talking about for days.

Are you ready to do that?

In this guest post from escape room manufacturing company, Indestroom, you’ll find out how to start your own escape room business, step by step.

Let’s get started.
Continue reading »Escape Room Blueprint – DIY Escape Room

April 28, 2018 Leave a comment
Escape Room Music: Adding Another Dimension to the Experience

Escape Room Music: Adding Another Dimension to the Experience

Live escape rooms are becoming more and more popular as people hear about them, try them, and share their experiences with their friends.

This is great news for escape game operators.

It’s also great news for escape game fans.

Why?

It means everyone in the business is scrambling to design better rooms – more challenging rooms, more immersive rooms, more surprising rooms.

A set of great puzzles is no longer the most important aspect of escape room design (it’s important, but now there are other features you need to focus on, too).

Now players want higher quality sets and props, special effects, and other features that add emotional impact to the experience.

In this guest blog from music composer and sound designer Jan Baumann, you’ll learn how important sound is to your room escape scenarios and how to develop a soundtrack that enhances your room’s entertainment value and success.

Continue reading »Escape Room Music: Adding Another Dimension to the Experience

October 10, 2017 1 Comment
Tips to creating challenging escape room puzzles

How to Create Great Escape Room Puzzles: 4 Strategies That Work

Do your escape room puzzles keep your customers on their toes?

Do they result in huge, delighted “a-ha” moments when they’re finally solved?

Do your escape room customers spend as much time laughing over missteps and cheering victories as they do pondering and strategizing?

No matter how new you are to the escape room business, you know that the quality of your puzzles is a critical factor in your success.

Fortunately, you probably got into the escape room business because you, yourself, love puzzles! So spending the extra time to make sure you’re providing your customers puzzles they’ll be delighted to solve is a no-brainer.

Want to make sure your escape room puzzles have the right ratio of challenge to success rate? This guest post by Rob Mesler, owner and operator of Escape IT in Columbus, Ohio, offers proven tips for creating great room escape puzzles.
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July 25, 2017 Leave a comment
4 Essential Rules to Creating Great Escape Room Photos

I Shot 500+ Professional Escape Room Photos. This is What I Learned

Do the images you use to promote your escape room inspire delight?

Do your escape room photographs kindle the imagination?

When potential customers see the photos on your website, are they dying to book a game and explore the mysteries you’ve hinted at?

In this guest blog from escape room photography expert Ilya Nodia, you’ll see examples of room escape promotional photographs that do exactly that and learn Ilya’s four essential rules to creating your own spectacular marketing images.

Read on to discover the secrets behind escape room photographs that will sell your games for you.
Continue reading »I Shot 500+ Professional Escape Room Photos. This is What I Learned

December 12, 2016 4 Comments
How to Crack the ‘Google Puzzle’ and Get Found by Customers

SEO Tools for Escape Room Owners: Solving the Digital Marketing Puzzle

As an escape room operator, you wear many hats.

You’re a showman and an entertainer. You’re also a marketer, a handyman, a customer service representative, an employer, a bookkeeper, and more!

Chances are, you don’t have training in every aspect of each of these roles.

One area you may find particularly challenging is marketing your escape room.

Sure you’ve got a website set up and you’re posting some things on social media, but when talk turns to SEO techniques and digital marketing strategies, you start feeling like maybe you’re in over your head.

For more marketing ideas – many of which require no computer skills at all –
check out 21 Ways to Sell More Escape Room Games.

In this guest post, Elliott Bailey, owner and operator of Heist Escape Party and self-proclaimed “tech head,” makes developing an effective online presence easy to understand.

If you’ve been wondering how to increase traffic to your website, this is the step-by-step escape room marketing tutorial for you.

Continue reading »SEO Tools for Escape Room Owners: Solving the Digital Marketing Puzzle

October 19, 2016 3 Comments
Escape Room Design guru reveals 13 secretsm

Escape Room Design Guru Reveals 13 Secrets

There is not much information on how to design a good escape room available on the Internet.

Would you like to learn the secrets of escape room design from someone who has designed over 250 escape rooms worldwide?

In this guest blog post. Daniele Colombo, an entrepreneur who runs his own escape room design company, shares 13 secrets to designing “must-play” escape games that leave people eager to come back for more.

Want to learn the secrets to astonishing customers, as well as how to avoid common mistakes, from a top expert in the industry?

Read on.

Continue reading »Escape Room Design Guru Reveals 13 Secrets

May 15, 2016 10 Comments