The escape room industry is unique because it’s not very clear whether you’re running an online or a brick-and-mortar business. While escape rooms are located in buildings and compete against traditional entertainment services, they sell the majority of their tickets and do most of their marketing online. Walk-in customers are currently rare in most venues. The goal of this article is to summarize the most important considerations for choosing the right location to build an escape room and introduce an extremely important aspect of our business.
There’s no denying the fact that escape rooms have been one of the most rapidly expanding industries in the world. While some people love films, and some people love reading, others love to dive head-first into an action-packed afternoon where their brains and wits are put to the test.
However, whether you’re competing with other escape rooms in your area, or you’ve set one up, and you’re planning on marketing your business up to public; you’re going to need a description that grabs a customer’s attention and doesn’t let go.
Marketing an escape room can be hard; especially if someone is new to the concept entirely. Today, we’re going to explore ten of the most important tips you need to remember while writing your description, ultimately giving you everything you need to know to maximize your description’s success.
Continue reading »10 Tips for Writing an Escape Room Description that Sells
How do I write a business plan for my escape room?
Perhaps just as importantly, how do I make the business plan writing process less boring and overwhelming?
Because let’s face it, the process can be incredibly boring and overwhelming.
If writing a business plan were all fun and games, you would have done it yesterday.
Or weeks ago.
Or back when you were 20 and had all the energy of, well, a 20-year-old.
Because writing a business plan is such an intimidating task, a lot of people do the bare minimum … or skip it altogether.
I urge you not to do that.
Because you have a passion for escape games, one of the most fun activities on the planet.
And you’re inspired by the idea of bringing joy to others by sharing that passion.
Because opening your own escape room business is your dream, and you deserve every possible chance for success.
To make it happen though, you need a plan.
In this series, guest author and EscapeFront founder, Chris Hanson, will guide you through the process of creating your business plan from start to finish.
In this introductory article, you’ll learn how to do the prep work and develop a mindset and organizational system that will keep you on task and feeling confident throughout the entire process.
The General Data Protection Regulation (GDPR) is coming.
Everybody knows it …
… or do they?
If you run escape rooms in Europe, you may be feeling a twinge of discomfort … as if you’re sure there’s a bit more you should be doing, but you’re not sure what.
Of course, that’s to be expected with any new legislation.
And, indeed, the creators and enactors of the GDPR are feeling the same way. They’re not sure how it’s really going to turn out.
In this guest post by Bill Parslow, Head of Content at Buzzshot, you’ll get a primer on what the GDPR is, how it impacts you as an escape room owner, and what you need to do to make sure you’re in compliance by 25 May.
Continue reading »What You Need to Know About the GDPR as an Escape Room Owner
What does it take to get started in the escape room industry today?
You may have heard things have changed.
You may have heard the market is saturated.
The first is true. The second cannot be proven.
In developed markets, escape adventures have become a regular entertainment format for everyone, like cinema, computer games, or sporting events.
People still go to the movies, buy computer games, and attend sporting events.
And people still flock to escape rooms.
The difference is, now they’re a more sophisticated audience.
They expect more from you. And they deserve more from you.
Escape rooms may not be “exotic” anymore, but they’re still increasing in popularity.
Your quest is to show them something new. To knock them off their feet. To create an experience they can’t stop talking about for days.
Are you ready to do that?
In this guest post from escape room manufacturing company, Indestroom, you’ll find out how to start your own escape room business, step by step.
Let’s get started.
Continue reading »Escape Room Blueprint – DIY Escape Room
Do you sometimes feel like you need a law degree to run your escape room business?
Don’t you wish the rules were written in English not legalese/gibberish?
In this article I will touch on a few of the legal issues escape room businesses are likely to encounter.
Is the escape room market in your area ready for a fresh and exciting new format?
Consumers have proven that they are willing to pay a premium for truly one-of-a-kind experiences.
As the escape room audience becomes more sophisticated, escape room owners everywhere are seeking out more creative ways to provide unique immersive experiences.
Live escape rooms are becoming more and more popular as people hear about them, try them, and share their experiences with their friends.
This is great news for escape game operators.
It’s also great news for escape game fans.
It means everyone in the business is scrambling to design better rooms – more challenging rooms, more immersive rooms, more surprising rooms.
A set of great puzzles is no longer the most important aspect of escape room design (it’s important, but now there are other features you need to focus on, too).
Now players want higher quality sets and props, special effects, and other features that add emotional impact to the experience.
In this guest blog from music composer and sound designer Jan Baumann, you’ll learn how important sound is to your room escape scenarios and how to develop a soundtrack that enhances your room’s entertainment value and success.
The secret to delighting guests = integrating fresh, fun, challenging puzzles into a compelling story.
You know that already.
But what happens when other entrepreneurs open up escape game businesses nearby, and they know that secret too?
Well, you can keep going, hoping your customer service, competitive prices, and positive reviews keep you in the black. And they’re doing just that for many escape game owners.
Or you can look at where the industry is headed and pioneer something nobody in your town or metro area has even thought of yet!
How is the immersive entertainment industry evolving, and how can you get ahead of the curve?
Keep reading and get ready for the future of escape rooms!