The escape room industry is unique because it’s not very clear whether you’re running an online or a brick-and-mortar business. While escape rooms are located in buildings and compete against traditional entertainment services, they sell the majority of their tickets and do most of their marketing online. Walk-in customers are currently rare in most venues. The goal of this article is to summarize the most important considerations for choosing the right location to build an escape room and introduce an extremely important aspect of our business.Guest Blog Post
Claustrophobia operates more than 150 escape rooms united under one brand, making it the largest escape room franchise chain in the world.
The company was founded in Moscow in 2013, and in three short years, it has expanded into more than 50 cities around the globe.
Nowescape is pleased to present this interview with one of Claustrophobia’s founders, Bogdan Kravtsov.