Escape Room Design guru reveals 13 secretsm

Escape Room Design Guru Reveals 13 Secrets

There is not much information on how to design a good escape room available on the Internet.

Would you like to learn the secrets of escape room design from someone who has designed over 250 escape rooms worldwide?

In this guest blog post. Daniele Colombo, an entrepreneur who runs his own escape room design company, shares 13 secrets to designing “must-play” escape games that leave people eager to come back for more.

Want to learn the secrets to astonishing customers, as well as how to avoid common mistakes, from a top expert in the industry?

Read on.

In the last years, escape games have been a very important part of my life.

A fun game played by chance in Budapest became my business, and now having reached the milestone of having designed over 250 rooms in 54 countries, I would like to share my opinion of some do’s and don’ts in escape game design.

I have seen the escape game business change drastically – from homemade joints in garages made with grandma’s furniture to serious businesses that invested and made back hundreds of thousands dollars.

Two things to remember: This is a business, AND this is a game.

Most new investors in these ventures tend to forget this, and the experience is technically flawless but emotionally sterile.

Invest in passion.

Keep up the excitement.

Make people dream.

Of course you want a profit, but never forget that people want to be challenged and entertained; look at your business as a way to keep escape games alive and to spread the concept, as it is still very niche.

Yes, I am aware there was a reality show. And in the past, [there have been] a few shows, like Fort Boyard, movies, [such as] The Cube and Saw, and features in the U.S. [like] popular serials and talk shows. Nevertheless, every time I mention escape games, people have no idea what I’m talking about.

Now cutting short my already too long intro let’s get to the juice.

Medieval room after wall panel installations.

Medieval room after wall panel installations

1. Music and lights

. . . are always underrated.

DO have a great soundtrack tailored to the theme and lights to enhance your decor.

DON’T invest in an expensive audio setup or lights and expensive soundproofing.

2. Marketing

DO everything.

Have people dressed as pirates and aliens give out fliers and contact firms, teams, and clubs.

[Stage] stunts and invite bloggers, TV, and radio stations.

Make it a date escape or hide Easter eggs.

Let players dress up and take a lot of pictures posing with theme-related gadgets.

Watermark [your] pictures instead of the lame picture with the logo printout in the background.

Engage in social media; post riddles.

Buy mobile escape games to [take] to parties, events, and corporate team building [exercises].

DON’T invest too much in websites, promotional videos, most paid advertisements (I do advise well-targeted Facebook and Google ads and reliable firms), and signs (it’s not a walk-in business).

For more creative tips for marketing your escape room,
check out 21 Ways to Sell More Escape Games
Tutankhamun statues

Scenographer warehouse making seven-foot statues and a sarcophagus for Tutankhamun’s Tomb rooms for a delivery to Europe

3. Design

DO work with an established and reliable firm, unless you are really handy or crafty and have great logic and creative skills.

DON’T get scammed or lose money!

We often get called by people who either tried a DIY operation or found a cheap firm that [did] a cheap job just for us to fix it.

Secret room preview; can't name what room.

Secret room preview; can’t name what room.

4. Story

DO have a good one liner story. Make sure the gameplay follows the story.

DON’T overdo it.

People want to play full stop. They want to hear a one-minute intro and get in the room. U.S. customers are obsessed with stories.

Do you remember when you were in school, and just before a fun activity, a teacher would give you a lecture about it? Just keep that memory in mind . . .

5. Decoration

DO build visually pleasing rooms, find second-hand furniture, have high-quality decorations, [hire] local artists, and make everyone’s jaw drop in amazement.

DON’T buy valuable furniture or objects that will get destroyed, overdecorate with items that are unnecessary and confusing, or buy props from unreliable firms (they rarely work).

Black & White room in X Hostel Bucharest where 3 music video clips where shot

Black & White room in X Hostel Bucharest, where three music video clips were shot

6. Clues

DO [provide] hint buttons.

Players ask for a clue by pressing a button. Once they do this, a light goes on in the control room and in the game room for 10 minutes. This paces the game so all clues are not used at once. Hints are delivered as pictures of what to logically connect in the game.

DON’T give the solution, give vocal clues unless crystal clear, enter the room, or give hints without being asked.

7. Competition

DO open escape games when and where there is competition.

In Europe, some cities have up to 140 games! And the best businesses still make lots of money.

DON’T think that competition is bad.

Once players are through your games they’ll never come back.

More businesses also do marketing, [which] benefits you, too.

P.S. In Europe and most of the world, all bookings are private, while in the United States, most bookings are open, so strangers play together.

P.P.S. Prices of games vary a lot country to country. Averages per-person, per-hour (in USD): Eastern Europe, Latin America, and Africa: $12, Western Europe: $20, USA: $25.

Statues installed in Tutankhamun's tomb: they have lasers and other sensors embedded in them

Statues installed in Tutankhamun’s tomb have lasers and other sensors embedded in them.

8. Tech

DO look into new technical developments and items even just for a wow effect.

Everyone loves magic.

Virtual reality escape games are popping up, but it’s a totally different experience.

DON’T only do tech.

Remember, it’s a game where people with different intelligences play.

Have a balance of tech, traditional (even padlocks), fun, and skills. And never forget, it’s logic and a smooth flow that keeps it all together.

Setting up the atmosphere for the 1st room of Mad Hatter, Spain

Setting up the atmosphere for the first room of Mad Hatter, Spain

9. Atmosphere

DO consider smoke or bubble machines and sound and smell effects so players are fully immersed in the theme.

DO have a reception area that is complementary to the games and give players clothing and accessories to wear and use (the line between cool and lame is very thin here).

DON’T leave windows [exposed] so players can see outside (it spoils the effect), leave the walls plain white, or reuse the same props for a new theme in the same location.

A scary theme inspired by Saw movies

A scary theme inspired by Saw movies

10. Themes


If you’re first in the market, go classic: Sherlock Holmes, pirates, Medieval, mad scientist, black & white, bank heist, prison escape, stop the bomb, zombies . . .

If you’re last in the market, be innovative.

If your city has legends and myths or is historically important, these can all be ideas for new, original, and cool themes.

Or ask us to make new ones: catacombs, ancient civilizations, escape the cave, rock ’n’ roll, a more sensual one with a Webcam to challenge the game master, a sports one in a locker room, an educational one for kids, and a million others.

DON’T be lame.

11. Innovation

This is the most important for all the industry.

DON’T copy what you see.

You see three hints; you do three hints.

You see one-hour games; you do one-hour games.

You see x number of people; you do x number of people.

You see x size room; you make x size room.

You see a popular theme; you copy it.


DO dare.

Be crazy and fun.

Astonish people.

Stun them with new concepts.

Devise new dynamics.

Create something different.

Forget the rules and all you played before.

Evolve escape games.

This is the only way we will all be moving forward.

Without evolution and people who dare to change the rules, there is no future for escape rooms.

General NO NO:

Not having a logical flow that all players understand

Assuming players know specifics of anything before entering the room that are not as obvious as H2O

Tediously making people go through books in the games

Too many padlocks of the same kind

Tiny objects, props, and clues

Too many distractions

Items [that are] impossible to find

Fake clues

Overcrowded rooms

Overpaying [and purchasing from] iffy online prop providers

Underestimating the time and costs of construction, fire codes, and other regulations

General YES YES (based on rooms we designed that people loved):

Last puzzle in the room makes the team win or lose

More space in rooms for a maze or some crawling, climbing etc.

A room entrance that is a slide.

Shorter and smaller games.

Longer and bigger games.

Outdoor escape: We design games in tents to bring around festivals, concerts, parks, and private gardens, and also to conference rooms or shopping malls.

And something new we want to develop – secrets 12 and 13.

To get secrets 12 and 13, download the free PDF below. This PDF contains all 13 Secrets.

 About the Author

Daniele Colombo is an Italian and Irish citizen living in Bucharest. He started his first business at age 23 with the first X Hostel in Varna, Bulgaria. Over the next few years he and his partners opened seven hostels in Europe.

CNN listed X Hostel in the top 10 party hostels worldwide. The hostel was so popular, 240 people had the brand’s X logo permanently tattooed on their bodies.

In 2014, after playing his first escape game in Budapest, Daniele decided to open two games in his hostel. After a huge success and the great popularity of the rooms, he expanded to other cities. Later, his business evolved, and his main focus today is designing games for 3rd parties.

Currently, Daniele owns the Escape the Room Design firm that has sold and implemented the greatest number of games worldwide with the widest range of themes.

His team is made up of passionate players, smart professionals, and intrepid design pioneers that keep up to date with the market’s evolving needs and wants

Feel free to contact Daniele and his international team of designers at and
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May 15, 2016 Categorised in: ,


  • Alex Buka says:

    Story and decoration. That’s what really makes a cool escape room as I think.

  • Ken San Nicolas says:

    Hi Daniel. great write up. I’m looking to bring the industry to the Pacific islands. You mentioned to go with quality prop designers and game/story creators. Could you mention some of these so I can compare their prices and offerings to possible suppliers I’ve already been in contact with?

  • Great article – we are starting a room in st Augustine, and this is really helpful info!

  • Jimmy S. says:

    Funny that I ran into this post as we finish up one of our rooms; number 1 on your list – music and lights. It’s amazing what a difference it makes to the final production. We waited until the puzzle flow was complete to make the final changes and it was literally night and day

  • Thad Burkamper says:

    I’m in the start of my due diligence to hopefully launch a room in Muscatine, Iowa. I’m curious, if you’d take the time to google maps Muscatine if you think it’s a bad location. We’re surrounded by three major cities within 30 minutes but the city itself isn’t huge. What do you think??

    • Alison says:


      My earlier comment was in regards to the Des Moines Metro area, but since you are by Iowa City. I thought I should edit my information to offer what I know of that area. There are currently 2 escape rooms in your general vacinity. There is Bustout in Bettendorf and Escape Cedar Valley in Cedar Falls. I am not sure if any are in Iowa City proper, there are not any listed on the Escape Room Directory as of yet. My suggestion to you would be to open your venue in Iowa City. That would be a great location with the University there and the proximity to the surrounding metro communities. People will usually not travel rural if there is a business that fits their needs in a metro area, that being said rural residents do and will gladly go to town to do almost anything. So you would get both markets from opening in the metro area.

      Good Luck

  • Alison says:


    I live in Iowa. There is currently Escape Chambers in Des Moines, and we are opening up in Ankeny within the next 2 months. We are called Escape Rooms. There is also buzz around West Des Moines from a large franchise company that is looking into locations in West Glen. I am not sure that Muscatine would be very profitable given its size. People from the Metro would most likely not travel there to do an escape with locations here, but the locals would come. That being said, that leaves very little profit margin for your location. However, competition is always good for the industry. Good luck if you decide to go ahead with your business idea.