Claustrophobia operates more than 150 escape rooms united under one brand, making it the largest escape room franchise chain in the world.
The company was founded in Moscow in 2013, and in three short years, it has expanded into more than 50 cities around the globe.
Nowescape is pleased to present this interview with one of Claustrophobia’s founders, Bogdan Kravtsov.
Continue reading »How We Opened 150 Rooms: Largest Escape Room Franchise Founder’s Story
June 21, 2016
You’ve played a few escape games, and you’re hooked.
You think, “the only thing better than playing escape games would be building my own!”
Guess what – you’re not alone!
Almost every escape room operator started his or her business because of a fantastic room escape experience.
But now that you know what you want to do, where do you start?
The answer to that question is right here.
This 22-step guide will take you through the entire process – from the initial idea to your first profits.
Continue reading »How to Open Your Own Escape Room: A Simple 22-step Guide
June 2, 2016
There is not much information on how to design a good escape room available on the Internet.
Would you like to learn the secrets of escape room design from someone who has designed over 250 escape rooms worldwide?
In this guest blog post. Daniele Colombo, an entrepreneur who runs his own escape room design company, shares 13 secrets to designing “must-play” escape games that leave people eager to come back for more.
Want to learn the secrets to astonishing customers, as well as how to avoid common mistakes, from a top expert in the industry?
Continue reading »Escape Room Design Guru Reveals 13 Secrets
May 15, 2016
Making the decision to open your own escape room is scary but exciting.
You have played other escape games and enjoyed them.
You’re full of creative ideas, and you know you can design a game that will delight your customers.
Of course, there are certain things you’re excited about and certain things you know you have to do but really would rather not have to think about.
Exciting things include writing a compelling script, designing puzzles, and seeing the room in your imagination come to life.
Not so exciting things include getting legal permits, signing paperwork, finding a suitable location, and selecting a booking system.
A booking system is something you know you need, but when you start to do Internet research, you feel kind of overwhelmed. Where do you start?
You can start right here.
Continue reading »Most Popular Escape Room Booking Systems
May 2, 2016
Escape rooms are getting more and more popular all over the world.
Customers pay you to get locked in a room for an hour – and they absolutely love it.
So should you sit back and let your business run on it’s own?
Not so fast.
There is one thing that can ruin even the most amazing escape room experience…
Bad customer service.
Continue reading »21 Quick HR Tips: How to Hire, Manage and Retain Your Escape Room Staff
April 19, 2016
Selling something people already know about is not easy.
Selling something people are just becoming aware of is even harder.
Selling something people have never heard of and often can’t begin to imagine is the difficult task escape room game operators face.
Escape room businesses must overcome distinct marketing challenges that don’t exist in other industries.
The escape room sales and marketing tips described here are designed to help you increase your visibility in your market and – ultimately – boost your bookings.
Continue reading »21 Ways to Sell More Escape Room Games
April 4, 2016
Q: What’s the ultimate win for an escape game operator?
A: Making a group of players want to simultaneously curse you and high-five you.
Seriously! When escape room players love you and hate you at the same time, you’re doing something right!
To run a truly great escape room, your puzzles must be challenging, unique . . . and FUN!
To help you get started, NowEscape has compiled the following list of 101 escape room puzzle ideas, based on the most common escape-game puzzle types around the world.
Continue reading »101 Best Escape Room Puzzle Ideas
March 18, 2016