The escape room industry is unique because it’s not very clear whether you’re running an online or a brick-and-mortar business. While escape rooms are located in buildings and compete against traditional entertainment services, they sell the majority of their tickets and do most of their marketing online. Walk-in customers are currently rare in most venues. The goal of this article is to summarize the most important considerations for choosing the right location to build an escape room and introduce an extremely important aspect of our business.Guest Blog Post
There’s no denying the fact that escape rooms have been one of the most rapidly expanding industries in the world. While some people love films, and some people love reading, others love to dive head-first into an action-packed afternoon where their brains and wits are put to the test.
However, whether you’re competing with other escape rooms in your area, or you’ve set one up, and you’re planning on marketing your business up to public; you’re going to need a description that grabs a customer’s attention and doesn’t let go.
Marketing an escape room can be hard; especially if someone is new to the concept entirely. Today, we’re going to explore ten of the most important tips you need to remember while writing your description, ultimately giving you everything you need to know to maximize your description’s success.
How do I write a business plan for my escape room?
Perhaps just as importantly, how do I make the business plan writing process less boring and overwhelming?
Because let’s face it, the process can be incredibly boring and overwhelming.
If writing a business plan were all fun and games, you would have done it yesterday.
Or weeks ago.
Or back when you were 20 and had all the energy of, well, a 20-year-old.
Because writing a business plan is such an intimidating task, a lot of people do the bare minimum … or skip it altogether.
I urge you not to do that.
Because you have a passion for escape games, one of the most fun activities on the planet.
And you’re inspired by the idea of bringing joy to others by sharing that passion.
Because opening your own escape room business is your dream, and you deserve every possible chance for success.
To make it happen though, you need a plan.
In this series, guest author and EscapeFront founder, Chris Hanson, will guide you through the process of creating your business plan from start to finish.
In this introductory article, you’ll learn how to do the prep work and develop a mindset and organizational system that will keep you on task and feeling confident throughout the entire process.guest blog
Do you sometimes feel like you need a law degree to run your escape room business?
Don’t you wish the rules were written in English not legalese/gibberish?
In this article I will touch on a few of the legal issues escape room businesses are likely to encounter.
There is not much information on how to design a good escape room available on the Internet.
Would you like to learn the secrets of escape room design from someone who has designed over 250 escape rooms worldwide?
In this guest blog post. Daniele Colombo, an entrepreneur who runs his own escape room design company, shares 13 secrets to designing “must-play” escape games that leave people eager to come back for more.
Want to learn the secrets to astonishing customers, as well as how to avoid common mistakes, from a top expert in the industry?
Read on.guest blog
Escape rooms are getting more and more popular all over the world.
Customers pay you to get locked in a room for an hour – and they absolutely love it.
So should you sit back and let your business run on it’s own?
Not so fast.
There is one thing that can ruin even the most amazing escape room experience…
Bad customer service.
Selling something people already know about is not easy.
Selling something people are just becoming aware of is even harder.
Selling something people have never heard of and often can’t begin to imagine is the difficult task escape room game operators face.
Escape room businesses must overcome distinct marketing challenges that don’t exist in other industries.
The escape room sales and marketing tips described here are designed to help you increase your visibility in your market and – ultimately – boost your bookings.
Q: What’s the ultimate win for an escape game operator?
A: Making a group of players want to simultaneously curse you and high-five you.
Seriously! When escape room players love you and hate you at the same time, you’re doing something right!
To run a truly great escape room, your puzzles must be challenging, unique . . . and FUN!
To help you get started, NowEscape has compiled the following list of 101 escape room puzzle ideas, based on the most common escape-game puzzle types around the world.escape room design, escape room puzzles